The Doorway Gallery at the Affordable Art Fair Hampstead
The Doorway Gallery is delighted to be given the opportunity to exhibit at the Affordable Art Fair which takes place in Hampstead Heath,, London this 12th- 15th of June.
The Doorway gallery are extremely honoured to be part of such an international fair with very high standards. Top Irish Artists will be exhibited including Chris Wilson, Ken Browne, Kate Beagan, Lucy Doyle, Padraig McCaul, Francis Boag and David Coyne.
The Affordable Art Fair is the leading showcase in the UK for contemporary art under £4,000 having welcomed over 430,000 visitors who have bought £73 million of art. In 1996 Will opened Will’s Art Warehouse in south west London to bridge the increasing interest in contemporary art and the London gallery scene. By concentrating on relatively unknown artists not carrying a premium for reputation, the gallery was able to offer works from £50 - £2,500 from a stable of over 150 artists. The response to Will’s Art Warehouse encouraged Will to take his approach to the next level, and in October 1999 he launched the first Affordable Art Fair in Battersea Park. 10,000 visitors took advantage of the ease of buying, breadth of choice, affordable prices and user-friendly approach.
In 2001 Will launched a second event in Battersea Park, the Spring Collection, to showcase entirely different artists from the Autumn Collection. Now over 25,000 people come to each London fair to enjoy the art exhibited by the 120 British and international galleries. In the same year he established a fair in the West Country; the Bristol fair in May is now very popular attracting around 7,000 visitors over three days.
AAF has also become something of a global phenomenon with fairs taking place in Amsterdam, Paris, Brussels, New York and Singapore, while affiliate events include Sydney and Melbourne. Globally, 783,000 people have visited an Affordable Art Fair, buying over £123 million of art.